Buzz Marketing is not new. It is a viral marketing technique that attempts to advertise a product or service to a consumer with the appearance of a unique, spontaneous exchange of information instead of a formal pitch from a professional advertiser. Historically, the advertiser reveals information about the product or service to a few “knowing” people in the target audience. Those “knowing” people target those who heavily influence their peers, these buzz marketers create a sophisticated word-of-mouth (WOM) campaign where consumers are flattered to be included in the elite group of those “knowing” and spread the word to friends & colleagues.
