Media is a broad term to describe the medium of communication. Communication is the cornerstone of every business. You want to effectively communicate with the global community about your product, service, or event.
Most importantly, you want this communication to instantly give prospects a true sense of your product or event whether that is a real estate or Airbnb listing, mountain bike race, brick-and-mortar business or online shop.
The most beautiful thing we can experience is the mysterious.